Call it my “manifesto.”
I live in a world of betweenness; of two-mindedness; the place where form and function, logic and intuition, right-brain and left-brain collide. I instinctively see things from multiple sides and through a changing lens.
I am unusually observant and insightful. I am innately curious. I am alive when I am talking about ideas; when I travel and all my senses are slightly displaced and awake with new stimuli and the “otherness” of things.
I was born to find the balance; just the right nuance. To look at the complexity and grasp the essence; to discover the hierarchy and patterns and create cohesiveness from disparate elements. I was born to improve, remodel, enhance, evolve.
I admire things that are mathematically elegant; as simple as they can be but rich in beauty, meaning, and function. I am addicted to texture, to light, to color, to typography, to detail, to craftsmanship.
I am at my best when I trust a leap of intuition; filling in the logic that inherently supports it. I am a verbal and visual processor. Important ideas must be worked out with a pen, not a keyboard. Saying things and writing things make them become real.
All of this was true of me in my career of 30 years in the fields of branding, marketing, design, and communications. I am excited to see how this now evolves and blossoms in Life 2.0…when for the first time in my life I can pursue creativity for its own sake, untethered from the need for my creativity to be able to be monetized or pragmatic—or always at the service of others’ needs and vision.
Thanks for coming along on the ride,
Jason